MOODS

                           

                                                            MOODS

            A mood is an emotional state. Moods differ from emotions in that they are less specific, less intense, and less likely to be triggered by a particular stimulus or event. Moods generally have either a positive or negative valence. In other words, people typically speak of being in a good mood or a bad mood.

Mood also differs from temperament or personality traits which are even longer lasting. Nevertheless, personality traits such as optimism and neuroticism predispose certain types of moods. Long term disturbances of mood such as clinical depression and bipolar disorder are considered mood disorders. Mood is an internal, subjective state but it often can be inferred from posture and other behaviors. "We can be sent into a mood by an unexpected event, from the happiness of seeing an old friend to the anger of discovering betrayal by a partner. We may also just fall into a mood." 

Research also shows that a person's mood can influence how they process advertising. Further mood has been found to interact with gender to affect consumer processing of information.

Lack of sleep:

            Sleep is a major factor in one's mood. If a person is sleep deprived they could become more irritable, angry, more prone to stress, and less energized throughout the day. "Studies have shown that even partial sleep deprivation has a significant effect on mood. University of Pennsylvania researchers found that subjects who were limited to only 4.5 hours of sleep a night for one week reported feeling more stressed, angry, sad, and mentally exhausted. When the subjects resumed normal sleep, they reported a dramatic improvement in mood."

Smiling:                                                                                                                                             "Psychologists have found that even if you’re in bad mood, you can instantly lift your spirits by forcing yourself to smile."  Numerous amounts of research studies have shown that making a facial expression, such as smiling, can produce effects on the body that are similar to those that result from the actual emotion, such as happiness. Paul Ekman and his colleagues have studied facial expressions of emotions and have linked specific emotions to the movement of specific facial muscles. Each basic emotion is associated with a distinctive facial expression. Sensory feedback from the expression contributes to the emotional feeling. Example: Smiling if you want to feel happy. Facial expressions have a large effect on self-reported anger and happiness which then affects your mood. Ekman has found that these expressions of emotion are universal and recognizable across widely divergent cultures.